The site, adjacent to the Grade 1 listed Hogarth’s House and the A4 in Chiswick, is a former industrial park but had been an orchard. The proposal is for a new build residential scheme to replace three large office buildings on Hogarth Estate.
The design proposal overcame the council’s initial objections on separation distances to create an exciting and unique orchard setting for the apartments. The redevelopment of the site allowed for an opportunity to deliver a new development that complements the character of the surroundings and improve the urban grain and appearance of the site. Set within the Chiswick Conservation Area, the design of the buildings is a product of detailed understanding of the context, incorporating undulating building heights and varying architectural styles paralleling the surrounding neighbourhood.
The site is split between apartments and terraced houses. The housing part of the site copies the grain of the neighbouring houses but over 3 and 4 floors with on plot parking. Pitched roofs are adopted though some hide roof terraces overlooking the new orchard inspired spaces.