Located on an island site adjacent to a modern open space, this controversial proposal has been praised and supported by CABE, GLA and Camden’s planning department. Designed to lessen any shading and wind impact on the users of the park, the result is a 24 storey PRS tower and a 5/7 storey affordable housing building which contains retail and a community centre.
Located above a London Underground station, adjacent to a new park, two theatres and a market square, the site has been deemed appropriate for a tall building by the local planning authority. The existing building on site has no retail uses, no level access and no active frontages. It is now vacant. The replacement is the catalyst for tying together public building to the north and south creating what is in effect a cultural quarter. A low park side affordable housing building, with retail at ground floor, contrasts with a tall residential tower with reception, meeting rooms, and club rooms for the PRS at high level. The architecture is of framed concrete and terracotta precast elements with large balconies and winter gardens.
The communal areas of the PRS includes the 24th floor with great views over all of London. All apartments have balconies and there are also three roof terraces.