GRID’s competition winning scheme for a commercialled mixed use project in Hammersmith, pulled together the similarities rather than the differences between uses.
76-80 Hammersmith Road involves the replacement of a 1980’s 100,000sq.ft office building into a mixed use development including 120,000 sq.ft of commercial space and 144 dwellings. Won in an invited competition held by Cording Real Estate Group, GRID demonstrated how the site could be re-planned to protect and add to the quantum of employment use whilst providing new housing to meet Hammersmith and Fulham’s policies. GRID analysed the adjacent sites and developed a comprehensive masterplan for the area to repair the urban grain of the Hammersmith Road.
Prior to the 1980’s development the site was occupied by the former J.Lyons Ltd headquarters. The plan reinstates the historic building frontage line of the J.Lyons building and the architecture of the proposals is influenced by the robust red brick building which once occupied the site. The office is designed to be BREEAM Outstanding with new public realm and retail at ground floor level. The core is strategically located to allow for sub-letting of the floor plates and the structural grid maximises the floor plate efficiency and flexibility. The use of brick and terraces and balconies creates an open and more responsive architecture than the existing that displays the activities of the occupants on the outside.